When you think of companies like Apple, Nike or Starbucks, what instantly pops into your head? A logo, a slogan, a color scheme….that’s branding. Branding is creating a memorable name, symbol or design that identifies and differentiates a company from its competition. An effective branding strategy will get you noticed, set you apart from the others in your field and encourage repeat business. Many business owners focus on providing the best products or services, but often neglect branding. Whether you are starting a new business or seeking to revamp an existing business, here are a few areas where branding can take your business to the next level.
A unique logo
Essentially, a logo is a graphical representation of your company. It should encompass what your unique brand means through images, colour, font and background. It should be simple, unique and memorable. Most importantly, it should translate well online. A good logo is
- Distinctive and unlike any other local business
- Appropriate for the industry and intended audience
- Simple and instantly recognizable
Pro advice: A great logo essentially boils down to two things: concept and execution. Use a professional graphic designer can translate your vision to paper.
Stationery that speaks volumes
Your communication materials are functional, but with the right branding, they can serve as advertising as well. Your business cards share contact information with people you meet. Letterhead, envelopes and shipping boxes are used to send letters and parcels. While you certainly want to brand these items, keep the branding simple enough not to detract from the functional value. Ideally, you want the logo and branding to mirror what people see in print ads, as well as store signage. Your company’s color scheme should reflect the nature of your business and its goals.
For example:
- Bright colors, such as red and yellow, will convey a company’s emphasis on intensity, action or energy.
- Muted color, such as beige, grey and pastels, will convey a company’s emphasis on calm, relaxation or introspection.
- Black and white or dark colors like navy, will convey a company’s emphasis on reliability, dependability and precision.
Work clothes that make an impression
Uniforms are another way to extend your branding strategy into every interaction with your customers. Your employees are your company’s ambassadors to the public, so their appearance makes that all-important first impression. A smart and professional uniform will create a memorable impact on your customers. Everyone knows that employees in food services, medical care and the beauty industry require specialized uniforms from uniform companies, but did you know that uniform company have many options for office employees, store employees and counter staff too? A few ideas to consider:
- Polo shirts for shop employees
- Jackets or sweatshirts for employees who work outdoors
- Scarves or ties for office employees
Pro tip: No need to go out. Find uniforms at www.uniforms-online.co.uk
Takeaway
Branding is an important component of business success. Your company should aim to be instantly recognizable by its logo, color scheme, company slogan..etc. Each piece of communication material should carry your company’s branding as well as your website and electronic communications. It is not difficult to incorporate your branding into your corporate uniform and let your employees leave a good impression on your customers. Effective branding attracts customers, which can turn into repeat customers.
