You guys seemed to love our article about Burberry and their beginnings, so we’re happy to share part 2 of the Burberry store where we discuss the present and the future. Where did we leave off? Oh yes, the recipe for success.
Today…
Today Burberry has over 50 stores worldwide and can be found across the internet from your favorite sites like Linvelles, Selfidhges and Farfethc and many more. With such a wide array of places, you can purchase fashion pieces from your famous brand; there is nowhere you can go and not see Burberry. This is all thanks to their franchising recipe that has excelled the brand into stardom.
With new season collections propping up four times a year with new bags ranges being launched in the exact timings, you can find your favourite Burberry bags range from TB, Lola and Horseferry. Along with these new collections, Burberry is world-famous for its design; whether it is a bag or dress, you just know when you purchase from this luxury brand that you are wearing something to die for!
At Marco Gobbetti, at the company’s helm since 2017, the fashion house has seen many changes in its system. He said to bring back the heritage and deliver the company with new ranges out like the TB, standing for Thomas Burberry. Since the carrying on of this Brilliant CEO, the company has grown in the size of its aspirations.
What’s in the future?
Well, to begin with, the fantastic Burberry Social stores rolling out is something to look out for! This store is a technology hub blended with the social media world, wherein customers are immersed in a digital retail experience. From the space-themed design to mirrors everywhere you look, the company has created an aura of beauty and aspiration all in one place. This store style was launched in 2020 in China, where they can’t get enough of this fashion house.
With the term “Future Heritage” looming over the companies designers, we see the re-releases of once successful pieces, except now with a bit of revamping and modernisation the bags and trench coats being produced by the companies designers to pair with its stylish wearers; the design team has been given free-rein to correct whatever they want as long it is protective, cosey and modern which is the core of the companies aims.
This is a similar model to the likes of Louis Vuitton and Love Moschino, who both look to making the fashion world in awe of the all-around perfection of their products while feeding customers the notion that the items are out of this world and you know what? We believe it!
And with Covid spreading here and far, you’d expect the company to slow down in sales, but no! This brilliant fashion house seems to be still growing gin sales with a growth rate of 38% year on year, and they seem to have no way of slowing it all down.
Here come the crazy ideas! From Earth-based space capsules to collaborations with e-tailers across the globe, the company seems to be spreading its angel’s wings across the fashion world to show off what luxury in England is like. Since the launch of these various campaigns, the company is only souring!